Who are the primary contacts from your organisation and who has final approval on the project? Who are the decision makers on this project?

Are there any outside considerations that may affect the schedule e.g., PR launch, trade show, annual report, etc?

If so - that's great - we renovate tired and old looking websites and build websites that not only look great but rank well in Google and turn website visitors into enquiries.

For Example - If you were describing to a relative or friend your business, what would you tell them?

Think of this like your tagline or what your business is synonymous with. When people think of your business name what's the next thing they think of? What are you best known for?

For example: ben@benandsam.com.au is tied to benandsam.com.au Whereas ben@bigpond.com is not

We need all your domain and hosting details if you already own your domain name so that your new website will get found by your visitors. Please make sure you have these on hand, ready to go when requested.

It's ok if you don't - we will guide you on the right way to set this up (you can easily get it wrong) A Google/Gmail account unlocks all of Google's free services we need access to. This will help your business run online the best way possible.

Who’s responsible for supplying content for your new website? Do you need Ben and Samantha to take care of this for you as an ongoing and additional service after the website is built? Free information can help cement you as the expert in your field with the added bonus of Google sending more free traffic to your website. (Remember - Google's main aim is to put people in contact with the information they are looking for)

We encourage you to tell your company's story with your personality entwined. You want customers to read this and instantly build rapport, trust and understanding that you are the business/service for them.

E.g. Inspiration, to check out you and your offering, for contact details, to see if you can provide them a solution, for the great tips, beautiful images, for the best deals?

Have you thought what some of your ‘Calls to Action’ might be? Every page on a website must serve a purpose. You've spent all this energy to get them here - now what? Do you want them to buy or download you product; to pick up the phone and call; to complete a contact, query or quote form; or subscribe to a newsletter or blog?

Additional images and video can be sent to ben@benandsam.com.au.

Will we highlight the products/service that also have the highest margins so list them too. If they are not the best seller, why not?

Think of some questions (FAQs) customers always ask you for - this information is GOLD! Detailing all of that as clearly as possible on the website can reduce lengthy phone calls and emails for you and allow you to be more productive on more profitable things.

What do your customers always compliment you on? What do they say you're good at? The special touch your business is known for in your customers eyes? Include here any existing customer testimonials you might have. And if you don't have any - start asking. Jot down their comments from a phone call, email or face to face meeting and ask if you can quote them on that rather than waiting on them to supply them to you in writing.

Is it because the content will be fresh and regularly updated? Will they receive an e-newsletter reminding them to shop with you and or receive a special price etc? Think of some ways to engage your customers so they have a reason to come back to your website.

Use other websites as a guide and detail if needed.

This would we certain themes, colours, font styles - you get the drift.

Images, logo’s, fonts, brand colours, old or new brochures, past or present advertising, articles you have written? This helps us get an instant feel of who you are as a brand.

Do you want us to work with you to create a fresh new look?

Preferred colours, styles, fonts, look, theme...

Also list why you like them - is it the look? The features? The way it flows? Is it easy to find stuff?

The same thing - is it the look you don't like? The features? The way it flows? Is it hard to navigate and find stuff?

Hint: it is not "everyone." Think of your ideal client - they're out there - everywhere. We need to really narrow down and focus on them. Pay special attention to their income, interests, gender, age, etc. If your website is a business-to-business site, what sort of businesses do you like serving and are hoping to attract?

List as many as possible - your customers need to know this - the more attraction we can build into your website the better.

Remember that your competitors are just a click away, and so your site will most likely be compared to a lot of others?What will it be that makes your site memorable?

We will use this information for competitor analysis when it comes to Google rankings, as well as determining how difficult it will be to compete in your market.

What’s special about your work experience? Did you do something in your past that would be beneficial to your customers now? When we know this we can highlight it and it again becomes part of your Unique Selling Point.

If you don’t have one, what are some possible taglines or keywords we could adapt to form a simple but effective tagline or slogan for your business? Customers seem to be engaged to - short descriptive - benefit driven taglines.

Inquiries will come via your email in-box or direct to your telephone.

A "click to call" button is usually green with a phone symbol that hovers down on the bottom corner of the page - ready for the customer to click and call you straight away.

Please list all that apply. Which of these words or phrases is most important? Second? Third? Forth, Fifth? Sixth? The more the merrier. We do our best to rank for these terms in Google but at the end of the day Google calls the shots on relevance and rank.

E.g. Press releases, launches, events, email campaign, social media posts, Facebook live announcement, a competition, sending mail outs or packages to influences, etc.

If not - would you like to create one for you - it's a free service from Google and Bing and is really helpful in driving additional traffic to your business or website. If so - would you like us to optimise and tweak it for the best possible presence?

It's ok if you have little or no idea - social media is "play time" engagement and is best used to point people to your website to provide a solution to their problem or need. We can teach you to leverage it as part of our add on service easily and powerfully if it is the right channel for your business.

For example: Yellowpages, Brochures, Business Cards, Television, Radio, Newspapers, Trade Magazines, Word of mouth, networking.

Most people have little idea here too - it's ok - but it is so important. Very basically SEO stands for "Search Engine Optimisation" and is important so your site gets found by Google. SEO is used when you type a search into Google - a list of websites is displayed on your screen based on your search query. Having the right words on your website helps google give those results. ie: if you searched for "clean plumber gold coast" you would need to have information on your website that talks about your service as a clean plumber on the Gold Coast.

It's ok if you want to hand it all over to us - but some people like to get involved - we cater for both.

If you need to send images, attachments etc - send them direct to ben@benandsam.com.au. Large images and video can be sent via Google Drive. Ask us if you need us to setup a google drive folder for you to upload large files to.