Black Sheep Wool

Black Sheep Wool

Wool Shop eCommerce Web Design

Black Sheep Wool ‘n’ Wares

‘MUCH NEEDED NEW WEBSITE FOR A NEW OWNER

Black Sheep Wool ‘n’ Wares in country Guyra NSW, is also a new and improved online store for all things knitting and crocheting. And it demonstrates the impact a niche product, great business model, and smart website can have in the national marketplace, no matter where it is located.

 

THE POWERFUL COMBINATION OF COACHING & DESIGN

Upon taking ownership of the business, Bettina Donohue approached Ben & Sam for a website redesign and business coaching to give her the best chance at optimising the first year success of her new venture. The old website was dated, neglected and did not function well on mobile devices like tablets and smartphones, and there was much to be improved in the daily operations of the business for Bettina and her goals of claiming back a large slice of the national wool marketplace.

 

WITH A NEW WEBSITE CAME A MODERNISING RE-BRAND

Being a once thriving small business for so many years and without any modernising of their overall look for just as long, Bettina understood with the website upgrade, new branding would speak volumes about the growth and vision for the business into a nationally trusted source. The new logo and fresh, customer focused and streamlined online store now not only reflect Bettina’s playful passion for her industry, but also says so much at a glance about what Black Sheep is all about!

 

 

METICULOUS MIGRATION, INVENTORY HANDLING & STREAMLINED SYSTEMS

The main challenge with a website of this size and scale is migrating all the past Google equity built up over the years. Google had come to know and trust the website well and we needed to make sure that the new website kept all that and not have it lost in the migration to a Woo Commerce website built on WordPress.

Thousands of product pages and categories had to be mapped to the new website. All the SEO had to be preserved so people who had bookmarked their favourite wool, were still able to find the same product on the businesses new website. Not an easy task, but a worthwhile one indeed!

The whole inventory of the shop was also upgraded with the old owner of the website doing everything on old accounting systems and with no inventory tracking.

An online accounting system was implemented with direct connection to their inventory software which then connected straight to the eCommerce website. This allows for increased productivity and a streamlined one system for everything point of business. No double handling stock and manually entering data from one system to another. You just add to the one system and it trickles across to accounting, the to the physical shops point of sale system, and also straight across to the website. No more mixed inventory levels if an item sells out online, it’s also sold out in-store. Great for keeping track of all your inventory and maintaining sanity!

CONTENT RICH EDUCATION & ENTERTAINMENT FOR NEW CUSTOMER ATTRACTION

The new website is also investing heavily in content marketing and being that hub of resources for this hobby niche. The resources/blog section of the website now has free patterns, tips, advice and inspiration for knitters that is excellent Google search fodder and links potential new customers to directly purchase items discussed in the articles – much like in-house, on-site advertising, for free.

 

ANALYTICS PROVIDE INFORMATION FOR BETTER BUSINESS FLEXIBILITY

The website is hosted on our fast Australian servers and we monitor everything and regularly update software and make improvements to the store. The data from Google Analytics also allows us to monitor sales and which products and pages are most popular. This data is essential to stay up to date in a competitive online market.

 

DO YOU HAVE A ONLINE STORE THAT NEEDS MOBILE OPTIMISING?

There’s nothing worse than landing on a site that is outdated with accessibility and requires so much scrolling and stretching to see the basic menu options, let alone makes an important purchase on a time crunch. If you get frustrated by your own site, imagine your customers not even bothering to stick around!

 

KNOW WHEN TO CHANGE WITH THE TIMES & AVOID LOSING CUSTOMERS

You are losing potential customers by the hour if this is how your site currently performs, and if the branding is tired, they will be gone even sooner! Mobile optimisation and boring branding can no longer be ignored as smart device use and convenience grows, you must too – Contact us to discuss your best customer capturing solutions today.

CLIENT

Bettina Donohue

Black Sheep Wool

YEAR

2019

SERVICES

  • Business Coaching
  • Website Survey & Business Analysis
  • Website Design
  • eCommerce Web Design
  • Website Rebuild
  • Monthly SEO Reports + Tracking
  • On page technical SEO
  • Google Analytics
  • Sitemap Creation + Google/Bing Submission
  • Advanced UX/UI
  • G-Suite Setup & Integration
  • Responsive Website Design
  • WordPress Website Blog
  • Monthly FAST Webserver Hosting
  • MailChimp Setup + Newsletter Signup
  • Ongoing WordPress Maintenance
  • Website Firewall and security installed
  • Uptime Monitoring
  • Speed Monitoring
  • Security monitoring
  • Plugin & Software Updates
  • Automated Daily Backups
  • Monthly Service Reports

Florist Website Designers

Ashley Loves Her 27% Increase in Sales

An Entrepreneur Helping Her Customers Flourish – Port Macquarie

I cannot thank Ben and Sam enough for their professionalism, support and knowledge in creating a new website for our florist. From the word go, Ben and Sam had a highly motivated and positive approach to building a website that suited our needs, was in our own style, functional and easy to use and up to date with the latest technological advances.

Their genuine interest and expertise in growing our business has been proven in the first week of launching our new site with an increase of web sales already! Their friendly, personal service and easy ‘how to’ instructions have made the whole process a breeze.

I am very much looking forward to seeing my business grow in the near future.

Let’s Chat

We’re ready to help take your business to the next level.

Get your fingers going and send us a message – we’ll be in touch with you quick smart to talk about what’s on your mind.

We love to answer your questions, hear your success stories and brainstorm your ideas!

Let’s build your business!

 

Call Us Today: 0418 662 279
Port Macquarie Web Design eBook

Make Your Own Boring B2B
Website Into a Lead Gen Dream

eBook for turning website visitors into conversations

Download eBook

Artistic Decor

Artistic Decor

Painter Decorator Web Design

Artistic Decor Sydney

AN AESTHETIC SITE FOR AN AESTHETIC INDUSTRY

Working with a client within the interior design industry meant their new website needed to not only be functional and have great SEO to be found in a crowded market, but also had to appeal to a very visual audience to capture and hold their attention to convert quickly.

 

FROM SELF-BUILT TO SAFER, MORE SCALABLE & SEO FRIENDLY

Artistic Decor’s old website was built by the client on a website platform called Wix. Wix is marketed as an easy to build website design platform that anyone can use. This is where a lot of business owners become unstuck, however. They are great at what they do in their business, but often lack the resources and knowledge to create the website their business truly deserves and can become frustrated.

The client found Wix to be very limiting in what they wanted to do both technically and visually, and the Google SEO capabilities that would allow them to appear higher in online search were almost impossible to control .

Building a new website meant migrating their existing website Google ranking across to their new website on WordPress. Pages had to be migrated and fully rebuilt with sophisticated design and professional copy writing. Each page had to serve a purpose, be aesthetically pleasing and informative, and not be lost in the migration.

 

CLEANER & CLASSIER FOR A STRIKING FIRST IMPRESSION

The whole new website was first custom designed first in Photoshop, tweaked and then signed off by the client before even one line of computer code was written. This ensured that the design critical components were of the highest possible standard for the client and the intended audience.

By also working with the client on their business development, systems and marketing for over 12 months as a coaching client, Ben & Sam were able to inject more of the client’s passion, knowledge and past projects into the site for best results and confirmed that the client was happy and approved of the work at every step of the project.

The end result is a client that is ecstatic with their new website investment and is now reaping the benefits of a professional and beautiful website that attracts high calibre clientele and position Artistic Decor at the top of their industry.

 

STOP LOOKING TO YOUR COMPETITORS – STAND OUT ABOVE & BEYOND!

Tell your potential customers at first glance that your business is better than the rest with a site and branding that speaks directly to their core needs and your core service offerings beautifully and functionally.  Mobile optimisation and ho-hum design can no longer be ignored – Contact us to discuss your best customer capturing solutions today.

CLIENT

Sam Wild

Artistic Decor

YEAR

2019

SERVICES

  • Business Coaching
  • Website Survey & Business Analysis
  • Website Design
  • Custom Designed
  • Website Migration
  • Website Rebuild
  • Adavanced SEO
  • Monthly SEO Reports + Tracking
  • On page technical SEO
  • Google Analytics
  • Sitemap Creation + Google/Bing Submission
  • Advanced UX/UI
  • G-Suite Setup & Integration
  • Responsive Website Design
  • WordPress Website Blog
  • Monthly FAST Webserver Hosting
  • Ongoing WordPress Maintenance
  • Website Firewall and security installed
  • Uptime Monitoring
  • Speed Monitoring
  • Security monitoring
  • Plugin & Software Updates
  • Automated Daily Backups
  • Monthly Service Reports

Florist Website Designers

Sam loves his new website design

An Entrepreneur Decorating Sydney’s Eastern Suburbs

As a progressive Painting & Decorating company we approached Ben and Sam to help bring our company to move to the next level. Their Business management and mentoring skills have been instrumental in assisting us in engaging with new customers and assisting in restructuring the flow of the company.

Ben and Sam have been so supportive and encouraging for the duration of time that we have worked with them. They were really interested and their passion for Business was infectious.

We would highly recommend Ben and Sam for any new and existing companies looking to grow and progress.

All in all, we were delighted with the results and we look forward to continuing to work with them.

Let’s Chat

We’re ready to help take your business to the next level.

Get your fingers going and send us a message – we’ll be in touch with you quick smart to talk about what’s on your mind.

We love to answer your questions, hear your success stories and brainstorm your ideas!

Let’s build your business!

 

Call Us Today: 0418 662 279
Port Macquarie Web Design eBook

Make Your Own Boring B2B
Website Into a Lead Gen Dream

eBook for turning website visitors into conversations

Download eBook

Touchwood Flowers

Touchwood Flowers

Florist Web Design

Touchwood Flowers Port Macquarie

A WEBSITE FOR AN AWARD WINNING BUSINESS

Touchwood Flowers Port Macquarie, are a multi-award winning florist and small business specialising in bringing joy and comfort to their customers each and every day.
 

OLD WEBSITE DID NOT WORK ON MOBILE DEVICES

Ashley Sargeson approached Ben & Sam for a website redesign after their old website no longer worked on mobile devices like tablets and smartphones. Upon surveying, we found that around 60% of their market used a smartphone and the need for a website that worked across all devices was needed to streamline services for these clients as well as capture a greater portion of the floral marketplace locally and nationwide.
 

WITH A NEW WEBSITE CAME A LONG OVERDUE RE-BRAND

Being a trusted icon in the Hastings for so many years and without any modernising of their overall look for just as long, Ashley knew with the website upgrade, they needed a new logo. The existing one had carried them so far but they knew they needed something truly amazing to propel them to the next level of business.
 

WE REDESIGNED THEIR ENTIRE BRAND

We collaborated with the Touchwood team and our graphics team for a fresher brand and the end result is simply stunning. The new logo is elegant yet still playful and creative, speaking to the wide demographic of their audience – and the public loved it. So much so, that after the launch of the new website and re-brand, the Touchwood team won a popular award in Sydney for their new marketing!
 

MOBILE FRIENDLY EQUALS MORE SALES!

From the beginning we needed the website to work on mobile. People are on the go and need to order flowers when they think of them, sometimes in awkward situations or while in transit. We created an easy to use interface that allows simple online ordering of flowers that are shipped and delivered to happy recipients.
 

ACCEPT PAYMENTS ONLINE

Payment is online and secure and the entire shopping process is swift and smooth. Ashley and her team are now run off their feet with new orders, so much so that in the first month after launch they are up 27% on online flower sales!
 

DO YOU HAVE A VISUAL HEAVY SHOPPING SITE THAT NEEDS MOBILE OPTIMISING?

There’s nothing worse than landing on a site that is outdated with accessibility and requires so much scrolling and stretching to see the basic menu options, let alone make an important purchase on a time crunch!
 

STOP LOSING CUSTOMERS TO YOUR COMPETITORS

You are losing potential customers by the hour if this is how your site currently performs, and if the branding is lacklustre, they will be gone even sooner! Mobile optimisation can no longer be ignored as smart device use and convenience grows, you must too – Contact us to discuss your best customer capturing solutions today.

CLIENT

Ashley Sargeson

Touchwood Flowers

YEAR

2019

SERVICES

  • Website Survey & Business Analysis
  • Website Design
  • eCommerce Web Design
  • Website Rebuild
  • Monthly SEO Reports + Tracking
  • On page technical SEO
  • Google Analytics
  • Sitemap Creation + Google/Bing Submission
  • Advanced UX/UI
  • G-Suite Setup & Integration
  • Responsive Website Design
  • WordPress Website Blog
  • Monthly FAST Webserver Hosting
  • MailChimp Setup + Newsletter Signup
  • Ongoing WordPress Maintenance
  • Website Firewall and security installed
  • Uptime Monitoring
  • Speed Monitoring
  • Security monitoring
  • Plugin & Software Updates
  • Automated Daily Backups
  • Monthly Service Reports

Florist Website Designers

Ashley Loves Her 27% Increase in Sales

An Entrepreneur Helping Her Customers Flourish – Port Macquarie

I cannot thank Ben and Sam enough for their professionalism, support and knowledge in creating a new website for our florist. From the word go, Ben and Sam had a highly motivated and positive approach to building a website that suited our needs, was in our own style, functional and easy to use and up to date with the latest technological advances.

Their genuine interest and expertise in growing our business has been proven in the first week of launching our new site with an increase of web sales already! Their friendly, personal service and easy ‘how to’ instructions have made the whole process a breeze.

I am very much looking forward to seeing my business grow in the near future.

Let’s Chat

We’re ready to help take your business to the next level.

Get your fingers going and send us a message – we’ll be in touch with you quick smart to talk about what’s on your mind.

We love to answer your questions, hear your success stories and brainstorm your ideas!

Let’s build your business!

 

Call Us Today: 0418 662 279
Port Macquarie Web Design eBook

Make Your Own Boring B2B
Website Into a Lead Gen Dream

eBook for turning website visitors into conversations

Download eBook

Bonny Dog Spa

Bonny Dog Spa

Dog Grooming Web Design

Bonny Dog Spa

NEWLY ESTABLISHED BUSINESS NEEDED A WEBSITE

Bonny Dog Spa is a newly established business by animal lover, Lee Gunn, who wanted to provide the level of service she saw missing when she used to take her precious pooch to get dog grooming.
 

FIRST – PEOPLE NEEDED TO KNOW LEE’s SERVICE EXISTED

Our pets are, for many, like family, and by having a tranquil location to take your dog to in the Port Macquarie area where they are truly cared for on a one-on-one basis has made Bonny Dog Spa so popular from day one. Now they are sharing these services more successfully than ever with a Ben & Sam built website.
 

PROFESSIONAL COPYWRITING EXPLAINS EVERYTHING

When you land on the Bonny Dog Spa website, we aimed to convey straight away that the service offered is not a “get them in and get them out fast type of service.” This was carefully achieved with the correct choice in imagery, clean layout, and professional copywriting explaining Lee’s specialised attention to detail.
 

WEBSITE IS NOW ATTRACTING VISITORS

Building from the ground up, having never had her business listed on the internet, Bonny Dog Spa is now attracting plenty of visits, calls and emails about her services and is delighted to be booking up fast and getting great reviews!

CLIENT

Lee Gunn

Bonny Dog Spa

YEAR

2019

SERVICES

  • Website Survey & Business Analysis
  • Website Design
  • On page technical SEO
  • Google Analytics
  • Sitemap Creation + Google/Bing Submission
  • Advanced UX/UI
  • Responsive Website Design
  • Monthly FAST Webserver Hosting
  • Website Firewall and security installed

Let’s Chat

We’re ready to help take your business to the next level.

Get your fingers going and send us a message – we’ll be in touch with you quick smart to talk about what’s on your mind.

We love to answer your questions, hear your success stories and brainstorm your ideas!

Let’s build your business!

 

Call Us Today: 0418 662 279
Port Macquarie Web Design eBook

Make Your Own Boring B2B
Website Into a Lead Gen Dream

eBook for turning website visitors into conversations

Download eBook

Airon Air Conditioning

Airon Air Conditioning

Air Conditioning Trade Website Design

Airon Air Conditioning Port Macquarie

Aaron Sargeson from Airon Air Conditioning is a tradesman who always puts his customers first. He values professional service and doing the job right, the first time, on time, and on budget. Aaron needed a website that reflected his core business values, while at the same time making it easy for his new customers to trust him and contact him quickly.

Relying on word of mouth has allowed Aaron to grow his business to where it is today. But being the smart businessman he is, Aaron knew that he needed to tap into and leverage internet marketing to reach even more customers for competitive growth and profits. 

 

WE BUILT A WEBSITE THAT CONVERTS VISITORS INTO ENQUIRIES FAST

As a potential customer, when you land on the website, you know exactly what to do. Easy to locate phone numbers are strategically placed throughout the entire website, making it painless for clients to immediately call and book a service.

All Airon’s services are clearly defined and directs visitors to the appropriate section on the website to learn more before calling. Web forms are also located on every page for visitors to send a message to Aaron’s mobile straight away, where he is notified and can respond a lot faster, more effectively fill his calendar and avoid the extra hours at his computer each night.

 

WE FOUND MOST PEOPLE VIEWED TRADIE WEBSITES VIA THEIR MOBILE PHONES

Most people have their phone in hand when they want a service-based solution and will avoid overly complicated procedures for booking in a tradesman. We made sure to optimise the entire Airon website to work on all types of mobile phones and devices and it looks just as good on a laptop as it does on a smartphone.

 

WE GAVE HIM THE COMPETITIVE EDGE WITH OPTIMISED GOOGLE RANKINGS

Airon has come into an existing and competitive market seemingly dominated by long-established players. From the beginning, the website was reverse-engineered to match and outwit these perceived challengers in Google results. Having had no previous website, Aaron knew there could be an uphill battle to get on page 1 of Google search.

Great care was taken to research what Airon’s ideal customers were looking for when they needed air conditioning services. We then sprinkled our magic SEO methods throughout the site and other parts of the internet for Google to gobble up! And it’s already beginning to pay off, and over time, will prove to be a fantastic marketing strategy to ensure Aaron becomes the leader in the local area with the service he is so well known for.

 

DO YOU HAVE A SERVICE BASED SITE THAT NEEDS MOBILE OPTIMISING?

If you take a look at your website on your mobile phone and find it scattered and hard to read and use, chances are your site is not mobile optimised and you may be upsetting and losing a lot of potential customers. Not only can they not see how amazing you are, but you are wasting your time being online as it’s not converting to real business and profits!

Mobile optimisation can no longer be ignored as smart device use and convenience is only rising, and is not going anywhere anytime soon! – Contact us to discuss your smartest options today.

CLIENT

Aaron Sargeson

Airon Air Conditioning

YEAR

2019

SERVICES

  • Website Survey & Business Analysis
  • Website Design
  • Monthly SEO Reports + Tracking
  • On page technical SEO
  • Google Analytics Reporting
  • Sitemap Creation + Google/Bing Submission
  • Advanced UX/UI Web Design
  • G-Suite Setup & Integration
  • Responsive Website Design
  • Monthly FAST Webserver Hosting
  • Ongoing WordPress Maintenance
  • Website Firewall and security installed
  • Uptime Monitoring
  • Speed Monitoring
  • Security monitoring
  • Plugin & Software Updates
  • Automated Daily Backups
  • Monthly Service Reports

Let’s Chat

We’re ready to help take your business to the next level.

Get your fingers going and send us a message – we’ll be in touch with you quick smart to talk about what’s on your mind.

We love to answer your questions, hear your success stories and brainstorm your ideas!

Let’s build your business!

 

Call Us Today: 0418 662 279
Port Macquarie Web Design eBook

Make Your Own Boring B2B
Website Into a Lead Gen Dream

eBook for turning website visitors into conversations

Download eBook

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