Wool Shop eCommerce Web Design
Black Sheep Wool ‘n’ Wares
‘MUCH NEEDED NEW WEBSITE FOR A NEW OWNER
Black Sheep Wool ‘n’ Wares in country Guyra NSW, is also a new and improved online store for all things knitting and crocheting. And it demonstrates the impact a niche product, great business model, and smart website can have in the national marketplace, no matter where it is located.
THE POWERFUL COMBINATION OF COACHING & DESIGN
Upon taking ownership of the business, Bettina Donohue approached Ben & Sam for a website redesign and business coaching to give her the best chance at optimising the first year success of her new venture. The old website was dated, neglected and did not function well on mobile devices like tablets and smartphones, and there was much to be improved in the daily operations of the business for Bettina and her goals of claiming back a large slice of the national wool marketplace.
WITH A NEW WEBSITE CAME A MODERNISING RE-BRAND
Being a once thriving small business for so many years and without any modernising of their overall look for just as long, Bettina understood with the website upgrade, new branding would speak volumes about the growth and vision for the business into a nationally trusted source. The new logo and fresh, customer focused and streamlined online store now not only reflect Bettina’s playful passion for her industry, but also says so much at a glance about what Black Sheep is all about!
METICULOUS MIGRATION, INVENTORY HANDLING & STREAMLINED SYSTEMS
The main challenge with a website of this size and scale is migrating all the past Google equity built up over the years. Google had come to know and trust the website well and we needed to make sure that the new website kept all that and not have it lost in the migration to a Woo Commerce website built on WordPress.
Thousands of product pages and categories had to be mapped to the new website. All the SEO had to be preserved so people who had bookmarked their favourite wool, were still able to find the same product on the businesses new website. Not an easy task, but a worthwhile one indeed!
The whole inventory of the shop was also upgraded with the old owner of the website doing everything on old accounting systems and with no inventory tracking.
An online accounting system was implemented with direct connection to their inventory software which then connected straight to the eCommerce website. This allows for increased productivity and a streamlined one system for everything point of business. No double handling stock and manually entering data from one system to another. You just add to the one system and it trickles across to accounting, the to the physical shops point of sale system, and also straight across to the website. No more mixed inventory levels if an item sells out online, it’s also sold out in-store. Great for keeping track of all your inventory and maintaining sanity!
CONTENT RICH EDUCATION & ENTERTAINMENT FOR NEW CUSTOMER ATTRACTION
The new website is also investing heavily in content marketing and being that hub of resources for this hobby niche. The resources/blog section of the website now has free patterns, tips, advice and inspiration for knitters that is excellent Google search fodder and links potential new customers to directly purchase items discussed in the articles – much like in-house, on-site advertising, for free.
ANALYTICS PROVIDE INFORMATION FOR BETTER BUSINESS FLEXIBILITY
The website is hosted on our fast Australian servers and we monitor everything and regularly update software and make improvements to the store. The data from Google Analytics also allows us to monitor sales and which products and pages are most popular. This data is essential to stay up to date in a competitive online market.
DO YOU HAVE A ONLINE STORE THAT NEEDS MOBILE OPTIMISING?
There’s nothing worse than landing on a site that is outdated with accessibility and requires so much scrolling and stretching to see the basic menu options, let alone makes an important purchase on a time crunch. If you get frustrated by your own site, imagine your customers not even bothering to stick around!
KNOW WHEN TO CHANGE WITH THE TIMES & AVOID LOSING CUSTOMERS
You are losing potential customers by the hour if this is how your site currently performs, and if the branding is tired, they will be gone even sooner! Mobile optimisation and boring branding can no longer be ignored as smart device use and convenience grows, you must too – Contact us to discuss your best customer capturing solutions today.
Black Sheep Wool
- Business Coaching
- Website Survey & Business Analysis
- Website Design
- eCommerce Web Design
- Website Rebuild
- Monthly SEO Reports + Tracking
- On page technical SEO
- Google Analytics
- Sitemap Creation + Google/Bing Submission
- Advanced UX/UI
- G-Suite Setup & Integration
- Responsive Website Design
- WordPress Website Blog
- Monthly FAST Webserver Hosting
- MailChimp Setup + Newsletter Signup
- Ongoing WordPress Maintenance
- Website Firewall and security installed
- Uptime Monitoring
- Speed Monitoring
- Security monitoring
- Plugin & Software Updates
- Automated Daily Backups
- Monthly Service Reports
Florist Website Designers
Ashley Loves Her 27% Increase in Sales
An Entrepreneur Helping Her Customers Flourish – Port Macquarie
I cannot thank Ben and Sam enough for their professionalism, support and knowledge in creating a new website for our florist. From the word go, Ben and Sam had a highly motivated and positive approach to building a website that suited our needs, was in our own style, functional and easy to use and up to date with the latest technological advances.
Their genuine interest and expertise in growing our business has been proven in the first week of launching our new site with an increase of web sales already! Their friendly, personal service and easy ‘how to’ instructions have made the whole process a breeze.
I am very much looking forward to seeing my business grow in the near future.