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PC Pitstop Port Macquarie

PC Pitstop Port Macquaire is a computer and smart device sales and repair  service that needed a new website leveraging current design trends and that was easy to browse their huge variety of services, leading their potential customers to call or come in-store. The result is a quick search, clean-branded, easy contact, easy book and quick to trust fully functioning and found site.

The team at PC Pitstop had put in a lot of prior work in establishing top ranking SEO through and they needed the new website to retain those critical Google rankings, as they migrated from their prior website, which was built in Joomla to their current website that is built in WordPress. They had a huge and popular blog on their old site and they also needed to ensure that the previous blog posts and URLs were retained in the migration. A huge task that was a key driver in their SEO success.

WE FOUND MOST VIEWED THEIR WEBSITE VIA THEIR MOBILE PHONES

We originally designed their website back in 2010, back before mobile optimisation was as essential as it is today. After discovering how their audience was most consuming their content it became vital to not just optimise the entire site for mobile use, but to test and adjust to get the simplest, most effective result.

The menu items were extrapolated for easier search rather than condensed like so many other sites. Accessible via one drop down on mobile, this also helped with clearly defining services so visitors felt immediate trust and acted upon it, as well as improved Google ranking organically. This is a great example that spending a bit more time in explaining your services on your website can have trust and profit-improving results quickly.

The branding was also enhanced for mobile with a good balance of friendly and engaging images and white-space achieved, allowing the key points of each page to stand out, perfect for the modern day skim-reader, i.e. their main audience! Calls to action now pop and are easy to access with contact details front and centre atop every page, a Click to Call Button feature and a ‘Need Help’ Messenger Bot manned by the staff themselves via Facebook.

DO YOU HAVE AN INFORMATION HEAVY SITE THAT NEEDS MOBILE OPTIMISING?

If you take a look at your website on your mobile phone and find it scattered and hard to read and use, chances are your site is not mobile optimised and you may be upsetting a lot of potential customers right away. Mobile optimisation can no longer be ignored as smart device use and convenience is only rising and not going anywhere anytime soon! – Contact us to discuss your options today.

CLIENT

PC Pitstop PMQ

YEAR

2018

SERVICES

  • Website Design
  • Website Migration
  • Transfer from Joomla to WordPress
  • SEO Migration
  • UX/UI redesign
  • Prominent phone number and address details
  • Responsive mobile design – old website was not mobile friendly
  • Utilising call to actions
  • Facebook Instant Message Support
  • Book Appointment feature
  • Mobile Click to Call Button
  • Website Firewall and security installed
  • Automated daily backups

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