Concrete Pumping Website Design

WE CREATED AN EASY TO USE WEBSITE

This project involved the creation of a brand new site for an established business in a competitive market. The website serves three main locations on the east coast of Australia and therefore had to rank in Google for multiple locations.

WEBSITE BUILT FOR THE CONSTRUCTION INDUSTRY

The website needed to appeal to the construction industry user and be simple and easy to use but at the same time descriptive and content rich.

CUSTOM DESIGNED FROM THE GROUND UP

The website provides multiple ways for each type of user or browser to navigate and retrieve the information they require, creating a spider web effect where most information is only one or two clicks from any location. Essential to this audience.

THE SITE CAN EASILY BE SKIM READ

The site can be easily skim read, perfect for busy viewers, as well as providing in-depth information, images and FAQ’s that then help them move through to action. This allows the website to do the heavy lifting and cuts down on the same questions being asked over and over again on the phone by multiple potential customers. The Easycrete team can now focus on closing deals and pumping concrete.

RANKING IN GOOGLE FOR MULTIPLE LOCATIONS

The unique situation of three locations for this business meant that we needed to ensure that each location was found individually and was able to rank and compete as its own against established businesses in each area. This was achieved onsite with clear and separate landing pages with contextualized information and contact details optimised for Google search.

GOOGLE MY BUSINESS & BING BUSINESS LISTINGS

Google My Business and Bing Business Listings were then created for each location, along with local business citations in multiple online directories. The clear and complete details in each of these strategies mean that the website is favoured in the eyes of Google.

LOOKING FOR A WEBSITE THAT SPEAKS TO YOUR AUDIENCE?

We build websites that not only work for you, but also look good to your target market and get found by them first on Google. Move on from being tied up on the phone to service buyers who are ready to get the job started  – contact us to see if we’re a good match