Why not? and What Are Landing Pages?
Business owners often make the mistake of sending all their traffic to the company’s homepage. You don’t want to do that! You want to create specific landing pages that are highly focused on the problem you are solving for your customer.
Landing pages are basically stand-alone web pages designed to spur your visitors to take a specific action – like drop their name and email for a free eBook or their contact details for you to call them.
Visitors typically arrive on your landing pages after clicking on an attraction marketing type of advertisement from another source — a Facebook or email campaign, for example.