SEO Port Macquarie


How Port Macquarie’s top SEO agency can help you show up in Google search terms and beat your competition

Your website is one of the most valuable assets your business can own. It’s an introduction to your business for new clients and a source of information for existing clients. And it’s proven to be one of the best ways to generate new leads.

Websites are one of the first places people turn to when looking for any product or service. Think how many times you’ve gone straight to a Google search when looking for something in Port Macquarie or its surrounding area.

Because of this, it’s critical that your website turns up top in Google search results. It also needs to reflect a professional image, must be easy to use, have quality content and is not only a source of information but is also a platform for generating new client enquiries and bookings.

So, how can you make sure that your website gets in front of the customers your business needs to not only survive, but thrive, in the highly competitive Port Macquarie business environment? The answer lies in three letters: SEO – Search Engine Optimisation.

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5 ways we can help with Port Macquarie SEO

Here is our commitment to you as your SEO agency

Improve your search rankings

Are you frustrated being beaten in search rankings by competitors with poorer quality products and services? We can help you dominate them using our tried-and-test SEO strategies and expertise.

Grow your business

Reduce your online advertising costs by developing sustainable, long-term traffic streams for free using organic search.

Enjoy detailed reporting

Unlike many other SEO companies, we promise to give you regular, detailed reporting that shows you exactly how you rank for your targeted keywords, so you can watch how it improves.

Get a free initial consultation valued at $165

When you sign up as a client, we provide you with a free website SEO assessment and setup at no cost, as part of our service.

You’re not just a number

With us, you’re treated like the valuable client you are. We’re not a quick turnover, fast-buck SEO firm – we’re invested in our business relationship for the long-term. As part of this, we guarantee personal, hands-on attention.

Jodie Watkins Graft a Lash
Ashley Sargeson Touchwood Flowers

SEO Port Macquarie

SEO is a form of inbound marketing, which makes it easier for consumers to find you when they want information. This is different from outbound marketing, which is when you reach out to potential customers (often through paid advertising) whether they want to hear from you or not.

People do more than 2.3 million searches each day, just on Google. 73% of searches start on Google and the first five results on Google get 67% of all clicks. These stats show just how important it is to appear not only on the first page of Google search results but at the very top of the listings. This can be the difference between a business that’s thriving versus one that’s dying.

So, let’s dig a bit deeper to find out why your business needs Port Macquarie SEO services. The first step is understanding exactly what search engine marketing is.

What exactly is SEO and why do you need an SEO expert?

New York Times bestselling author and SEO guru, Neil Patel, describes SEO like this: “Search engine optimisation (SEO) is the process of optimising your online content so that a search engine likes to show it as a top result for searches of a certain keyword.”

If, for example, you’re a business that specialises in ‘SEO Port Macquarie’ (like we do), then you want the search engine – mostly Google – to show it as a top result to anyone who searches for this phrase.

Similarly, if anyone searches ‘best SEO Port Macquarie’, or ‘SEO expert Port Macquarie’ we want to be confident that we’re not only on the first page of search results but ideally want to rank number 1 on Google. Just like you, we want to know that if people are looking for our products and services, we’re right there in front of them.

The key is that this is organic (free) search success – not just paid-for advertising to lead customers to your website. Interestingly, although paid advertising – often called PPC (pay-per-click) – appears above organic search results, studies show that 71% of searches resulted in a page 1 Google organic click.

How does Google traffic Port Macquarie search results?

While nobody knows exactly how search engines crawl the internet and deliver results for us to see, industry experts are constantly investigating and coming up with their answers about what factors are most important.

Here’s a great explanation from website SEO specialists Moz: “Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.”

Here’s a useful diagram Moz put together with insights from 128 SEO experts:

You’re probably looking at the terminology here and thinking: ‘What the heck does that all mean?!’ It can be confusing and that’s why it’s important to have an expert local SEO company to help you get a handle on your search engine marketing.

While there are some things you can do yourself successfully to boost your website search rankings, unfortunately, SEO isn’t one of them. You need to be confident you’re getting the best search engine optimisation in Port Macquarie – your business success depends on it!

White hat versus black hat SEO

Like most industries, SEO has reputable – and disreputable – operators. You get those who promise the world and make all kinds of bold statements.

Neil Patel describes black hat versus white hat SEO like this: “Black hat SEO… focuses on optimising your content only for the search engine, not considering humans at all. Since there are lots of ways to bend and break the rules to get your sites to rank high, these are a prime way for black hat SEOs to make a few thousand dollars fast. Ultimately, this approach results in spammy, crappy pages that often get banned very fast. It will often lead to severe punishment for the marketer, ruining their chance of building something sustainable in the future.

White hat SEO, on the other hand, is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience. You’ll try to give them the best content possible and make it easily accessible to them by playing according to the search engine’s rules.”

We pride ourselves on being a white hat Port Macquarie SEO company. We are locals just like you and we have a great reputation as SEO consultants to uphold. We are also award-winning and well-rounded business-people – we don’t just specialise in SEO and web design. We are successful business coaches and mentors; we understand first-hand what can make or break a company.

How do you get in touch with Port Macquarie’s top SEO consultants?

Get in touch with us today for a free SEO health check.

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