The Basics of Making a Good Website Great

The Basics of Making a Good Website Great

Turn browsers into buyers with powerful website copy keeping in mind the importance of celebrating your own uniqueness.

Develop a genuine curiosity in people

Put yourself in your customers’ shoes, listen to the questions they are asking and figure what is it they really need from you. Curiosity helps us see the world through a new lens, helps you understand your clients and helps you to find the keywords they are using in search queries. Think from their point of view wherever decisions need to be made and your website will be successful.

 

Differentiate

Once you own ‘what you really want to be known for,’ you will accomplish more than you thought possible. What really makes you and your business different? Does your website express that?

 

Define your ideal client

Narrow the audience to widen the influence. Work on defining your ideal client profile before tackling SEO tactics.

Not getting traffic is a symptom but the primary cause is lack of clarity and content. When you don’t know who you are talking to, it is hard to know what to talk about!

Keyword Research

Keyword research is the first feedback mechanism to tell if you understand your ideal client. Done correctly it will give you all the insight you need and can better define the language to use to reach your ideal client.

Put your personality into it

Your business fingerprint is made up of your life experiences, professional expertise, and brilliant personality; all of which can literally reach into the hearts and minds of your potential customers and inspire them to do business with you.

Unique ‘About’ page

Your About page is where you can really let your uniqueness shine. Talk about why you love what you do so much and include a photograph of yourself or your team actually doing it. Other lovers of your craft will connect with this far more than with copy that simply says ‘At Carmen’s  Coffee we pride ourselves on excellent customer service’.

Testimonials about YOU

Encourage testimonial-givers to write about you, rather than just your business. Something more personal wins every time: Carmen has a natural gift for coffee-making – you can just taste the love she puts into it! I wouldn’t trust anyone else to make it just the way I like it, and I’ve recommended her to all my family and friends’.

Write in the first person

If you feel it’s appropriate, consider writing in the first person rather than the third person throughout your website copy. Rather than writing ‘Carmen delivers up on time,’ infuse a bit of personality into your web copy and write, ‘I am as keen for coffee as you are, that’s why I turn up on time and with a smile!’

Need some help?

Curious how content marketing could help your organization reach its marketing goals? Call us today for a free consultation at 0418 66 22 79.

Send the message. Ask the question. Start the conversation. Do the thing.

ISN’T IT TIME?

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Building a Website Doesn’t Have to Be Painful

Building a Website Doesn’t Have to Be Painful

It really doesn’t.

HERE’S WHAT YOU MIGHT BE THINKING:

  • where do I start
  • last time it was like pulling teeth
  • all digi-nerds are scary
  • I don’t have time for all those coffee meetings staring at a screen that make no sense to me
  • SE-what?!
  • Google smoogle….
  • do websites even work?
  • I can build one for free on wix right? Right??!
  • where is my money even going???

Painful AF, right?!

And that’s exactly how we got into this business….

Because we got burned and afraid too!

And we tried everything to find what DID work, and what CONTINUES TO WORK.*

(*key point there friends)

But you don’t stop buying coffee because you had a shit one.

You don’t give up on your dream because someone tried to steal it.

You get better help.

And HERE’S WHAT WE KNOW FOR SURE:

  • no-one knows your business like you do
  • you don’t need to know how to do what we do, you just wanna know it’s going to give the result you want
  • we’re in business too so we know what you’re talking about
  • we are business coaches and consultants too so will give you straight talk because we mean business
  • your success is our success
  • easy communication is our jam
  • we don’t even have to be in the same country and we can help you out
  • we are avid online users and shoppers, we’ve seen the good, the bad and the brilliant and have plenty of ideas for every business
  • we know where to get help when you don’t
  • we can help make your new website build or reno an enjoyable and inspiring process that not only streamlines business, but improves it measurably! *and we will measure it!

In short….WE ARE THE BETTER HELP.

Building a website doesn’t have to be hard.
….or a waste of time.
….or a waste of money.
….or a potential divorve

Find out how.
Book your Free Consultation now.

understandingonline

Send the message. Ask the question. Start the conversation. Do the thing.

ISN’T IT TIME?

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Why Website Optimisation Makes Sense (…and cents!)

Why Website Optimisation Makes Sense (…and cents!)

You’re out and about in the summer heat and you blow a plugger! Damn, those things cost you a small fortune and you even got the gold detail on the toe. Time to find a replacement before you fall and break your neck.

 

You pull out your phone and google ‘thongs near me.’

 

With your head in your phone, you walk past a convenience store with a rack of flip flops out the front and becoming increasingly frustrated that you can’t find what you’re looking for online. Then, the second page of your search, with no description in the listing you spot ‘Mike’s Sports Store,’ and click on it hoping your phone doesn’t blow up with bugs from this dodgy-ass domain.

 

So, next click, your phone doesn’t blow up but your patience might as you see the website is one of those annoyingly un-optimized for mobile sites you have to spin and pull and slide around awkwardly to even see the offerings on the front page.

 

You’re burning crimson as you become the most hated human on the street – the one that crashes into people because you’re on a mission to find what you need deep in the caverns of the internet.

 

You find a hidden menu and hurrah! They list ‘thongs.’ With no picture. Shit, what horrid fashions are you going to end up with on your feet, you wonder?

 

Now for an address….’back to the home page, it’ll be right at the top on the front.’ Nope. ‘Ummm, contact page come at me. Where is the contact page??’

 

Bump. Crash. ‘Oui!’ ‘I’m sorry!’

 

Address! Ok, got it. But wait. There’s no clickable link to Google Maps to help you get there.

 

Brain explosion.
‘Do these people not want my money??!’

 

You’re flabbergasted and this seemingly simple task has taken so long you’re now running late. But you’re even more flabbergasted when you actually get to Mike’s Sports Store.

 

It’s bloody great! It’s clean and stocked full of your favorite thongs. They even have the style you want!

 

After finalizing your purchase seamlessly in the store, you’re making your way to meet your mate and wondering…’WHY???’

 

‘Why does one not match the other?’
‘Why do businesses make it so difficult to be found?’
‘Why do they not understand where their customers might be coming from?’
‘Why are they underselling themselves so much online when they clearly have oodles to offer?’

 

‘Ben and Sam said this stuff is important and now I know why. I think I better call that shop and recommend they go see Ben and Sam.

‘Now I just have to find their bloody phone number……’

#understandingonlin

Send the message. Ask the question. Start the conversation. Do the thing.

ISN’T IT TIME?

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How Stepping Back Can Help Your Business Move Forward

As a manager, it can be easy to think of all the things that can go wrong if you sit back, relinquish some control and let your team members take responsibility for their outcomes. What if they make a mistake? What if they lose an important customer or client? What if things don’t go exactly as you planned?

Policies and procedures essential for top business performance

In an ideal world, employees would start a new job knowing the expectations for their role and how they should conduct themselves. They would know how to respond perfectly in any given situation and their actions would always align with company standards and values.

Website Maintenance Secrets You Need to Know

Website Maintenance Secrets You Need to Know

If you’re fully maximizing your website’s potential (and there’s a lot of it), you understand how true this is.

A huge part of having a profitable site is keeping it online, keeping it up to date, keeping it safe, and always evolving with the changes made to search engines, security, and the amount of space your website needs to flex its muscle in the overcrowded world wide web.

 

So while we build new and reno outdated websites, we also offer monthly maintenance:

  • to help you stay ahead of the game,
  • at the top of your niche,
  • responsive to customers,
  • flexible to growth,
  • and as stress-free as possible.

Plus, you get 1/2hr of design based changes for free included in the monthly fee.
And no contracts to sign, meaning you can quit anytime.

 

*Simples.*

Is your business ever ‘done’ unless you sell it or close it?

 

No. Same goes for your website.

THINK BIGGER.

Get informed and give Ben a quick call to chat about your options: 0418 662279.

 

It might be the best 20mins you invest in the future of your business.

 

#understandingonline

Send the message. Ask the question. Start the conversation. Do the thing.

ISN’T IT TIME?

Related Articles

How Stepping Back Can Help Your Business Move Forward

As a manager, it can be easy to think of all the things that can go wrong if you sit back, relinquish some control and let your team members take responsibility for their outcomes. What if they make a mistake? What if they lose an important customer or client? What if things don’t go exactly as you planned?

Policies and procedures essential for top business performance

In an ideal world, employees would start a new job knowing the expectations for their role and how they should conduct themselves. They would know how to respond perfectly in any given situation and their actions would always align with company standards and values.